Miles Lawson

Miles Lawson is a visionary designer and brand strategist from the Bay Area, California, known for his unique ability to craft powerful narratives and compelling designs that resonate across diverse markets. With a client list that includes high-profile brands like Red Bull, Under Armour, and Uninterrupted, Miles has established himself as a trusted partner for brand-building and innovative design. His work has been showcased on notable figures such as Zion Williamson, Druski, and Khalil Mack, reinforcing his influence in the world of streetwear and custom apparel.

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Miles is the creative force behind No Wasted Motion, a brand focused on empowering high-achieving individuals with apparel that embodies purpose, efficiency, and resilience. His designs are not just aesthetic but are crafted with intentionality, aiming to foster a community that values personal growth and determination. Known for creating everything from headwear collections to custom sportswear for teams and gyms, he has recently extended his expertise to developing apparel for car enthusiasts, filling unique market gaps with thoughtful, lifestyle-aligned products.

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His versatility shines through his technical skills and storytelling abilities, which have earned him accolades, including being featured in *Vogue* in 2023. Miles has also ventured into branding and development projects, such as rebranding efforts for Souffle and creating a distinct logo for the strategic minerals forum in Silicon Valley. Now, as an in-house design and technical specialist, Miles continues to expand his portfolio, offering proven strategies and services that cover design, marketing, and brand development at every level.